Sell Your Practice

We handle the full practice transition process — valuation, buyer matchmaking, financing, banking coordination, legal documentation, and deal facilitation. All in one place, led by doctors and a dedicated healthcare attorney.

We charge industry-low brokerage fees (7-10%) or a minimum low flat fee depending on deal size, and our one-time valuation fee ($1,495) is credited back if you close through us. Legal fees? Included — no third-party counsel needed.

At ODoF Brokerage, we generally prefer not to act as dual agents, as we believe each party deserves dedicated representation in most transactions. However, we also recognize that certain situations may call for flexibility—especially when both parties are aligned and communication is key.

In those cases, we can absolutely make dual agency work while prioritizing transparency, fairness, and confidentiality. Our role is to facilitate a smooth, objective transaction and ensure that both buyer and seller feel informed and respected throughout the process.

The price represents the total value of the transaction, which often includes tangible and intangible assets, such as equipment, goodwill, and sometimes inventory. Financing, on the other hand, defines how the purchase price is paid—whether through third-party commercial loans, seller-financed promissory notes, or a combination of both.
For example, a practice priced at $250,000 may involve a $200,000 bank loan and $50,000 seller note, or adjustments based on lease takeovers or working capital credits.

Inventory is a dynamic, consumable asset. To protect both parties, it is typically evaluated and counted immediately prior to closing. This ensures an accurate and fair adjustment to the final purchase price, especially if inventory has been depleted or augmented after listing but before transfer of ownership.

All transactions facilitated through ODoF Brokerage are managed by licensed escrow and closing professionals. These third-party fiduciaries ensure proper execution of legal documents, transfer of ownership, settlement of liabilities, and compliance with all federal and state regulatory requirements. This neutral process safeguards both buyer and seller from unexpected post-sale liabilities.

Business sales—particularly those involving healthcare practices—are inherently more intricate than residential real estate transactions. Beyond physical assets, we manage goodwill valuation, operational continuity, financial modeling, transition planning, and third-party coordination with lenders, attorneys, CPAs, and landlords. Broker & legal compensation reflects this level of complexity, strategic insight, and specialized expertise.

Escrow and closing services: Typically range from $2,000 to $8,000, depending on deal complexity and location; usually split between buyer and seller.

Legal or financial consultation: None if you use our integrated legal team. However, if you engage outside advisors & lawyers, those fees will vary based on the scope of involvement.

Many brokerages actually brag about not having lawyers involved—claiming it speeds up deals or reduces costs. But the reality is, buying or selling a healthcare practice is a legal transaction, and skipping proper legal guidance can lead to costly mistakes, unclear terms, or long-term liabilities.

At ODoF Brokerage, we do the opposite—we proudly have an in-house attorney as part of our core team. This means you get direct, specialized legal oversight throughout the process—from NDAs and Letters of Intent to lease reviews and final asset purchase agreements—all tailored specifically for optometry.

The result? Fewer surprises, faster turnarounds, and smarter deals—with your interests protected at every step.

Tax impact depends on the legal structure of your entity (e.g., sole proprietor, S-Corp, C-Corp), the nature of the assets being sold, and whether you opt for seller financing. Seller financing can defer taxable gain over several years, potentially minimizing immediate tax liability. We strongly advise engaging a qualified CPA to review the tax allocation strategy and optimize your outcomes.

While we provide in-house legal counsel highly experienced in optometry transactions, sellers are welcome to retain independent legal representation. However, it’s important to understand the potential implications. Attorneys, unlike brokers, can only represent one party—bringing in personal counsel may make the process more adversarial, as their job is to protect only your interests.

If you choose to involve your attorney, we recommend this approach: clearly communicate your intent to move forward with the deal and ask them to focus on identifying risks, not rewriting the contract. For example, you might say, “I want to do this transaction. I want you only to tell me about potential pitfalls. I don’t want you to tell me not to do it or that you need to rewrite the contract.”

This collaborative mindset helps maintain momentum and avoids unnecessary legal roadblocks, while still allowing your attorney to offer valuable insight.

This agreement ensures ODoF is compensated for its comprehensive services, including valuation, marketing, buyer screening, and deal facilitation. While exclusive, we remain open to co-brokering with reputable professionals and also offer Finder’s Fees to qualified referrers.

We recommend early and transparent communication. Staff are essential to a successful transition and are rarely displaced in a sale. Early disclosure promotes trust, allows for operational planning, and helps avoid rumors. We’ll help you craft the right message.

We use a data-driven valuation process that includes gross revenue analysis, normalized EBITDA, net income modeling, and debt service coverage ratios. Most optometry practices sell between 40% and 75% of trailing 12-month revenue, but actual pricing depends on cash flow, market demand, geographic factors, and practice risk profile.

Yes, when feasible. Seller financing can increase your buyer pool, offer better post-tax returns, and speed up the deal. You earn interest over time and may defer capital gains. However, we caution against subordinating to a bank loan, as it limits your recourse in the event of default.

The timeline varies based on location, practice size, and buyer demand. Urban and high-revenue practices may sell within 2–4 months. Rural or specialized practices may take longer. Once under contract, most deals close within 6 to 8 weeks, assuming no financing or lease complications.

In most cases, the transaction is structured as an asset sale. The corporate or partnership entity remains intact while transferring its assets (equipment, goodwill, etc.) to the buyer. This structure simplifies legal and tax implications for both parties.

Yes, provided both parties agree and the practice generates sufficient revenue to support two providers. This is common during earn-out arrangements, phased transitions, or associate-to-owner models.

Lenders will evaluate your practice’s cash flow to ensure it can support the buyer’s loan payments. Clean financials, well-documented tax returns, and a sustainable revenue model will improve the likelihood of financing approval and expedite the deal.

Not automatically. Most landlords retain the seller as a guarantor for the remainder of the lease term. You can request removal after 12 months of on-time payments or upon lease renewal. We assist with lease negotiations to limit your post-sale exposure.

If your policy is “claims-made,” you’ll need tail coverage to protect against future claims for past services. If it’s “occurrence-based,” you’re already covered. We also recommend a short-term business liability tail policy for general protection.

PE firms focus on practices generating $1M+ in revenue with 15%+ EBITDA. They may offer much higher-than-market valuations, but often require sellers to stay on post-sale and operate under standardized systems for typically 3-4 years. Offers often include partial upfront cash, with earn-out or holdback provisions.

We have helped many ODs transition to PE.

Absolutely. Most practices are still purchased by independent optometrists seeking autonomy, flexible schedules, and long-term equity. Lenders continue to offer 100% financing to well-qualified buyers, and private ownership remains a viable, rewarding path for many ODs.